Clarity of Intent

This, more than anything else, is what my clients say I bring to their projects.

Clarity of intent is not just limited to graphic design—but anything that tells your story.

A few years ago, I told the world a story about an idea for a special iPad case via Kickstarter.

Every aspect of it—from the copy to the product's design—I touched. And each aspect had it's own unique challenge.

For example, how do you make a video to convince people to give $45,000 to someone they've never met, seen, or even heard of?

Well, if nothing else, I knew the video had to be clear as what I was offering and what I was asking the audience to do.

So I deconstructed the presentations of masters that also spoke with great clarity. Recall that on the morning of January 9, 2007, people were, by and large, content with their mobile phones. Yet, in just 42 short minutes, the world knew what the iPhone was and—more importantly—why it had to exist.

That's the power of speaking with clarity of intent.

It was essential in my successful product launch just as it continues to be essential in my client projects.

If you think your project could benefit from the same, get in touch.